It's a bit extreme because I'm a proud supporter of PETA and they're mocking what PETA does in this clip however I've met girls like this who want to be activists but just don't have the knowledge behind them to support their actions. If they have the drive and ambition to make a difference and spread the word about animal rights, more seasoned activists should be willing to share with them with the information they need to do that in a good way. This clip does make me laugh though.... it's funny. And besides, what brand these days doesn't use sex to sell, really?